The Journey of JK Group's Growth and Strategic Layout
From Light to Beauty: The Journey of JK Group's Growth and Strategic Layout
In 2014, Shenzhen was a hub for the booming optoelectronic industry. A group of innovative entrepreneurs started "Shenzhen JK Future Co., Ltd." The team focused on the LED field, using technology and quality as core. They developed "energy-saving high-brightness SMD outside lamp " for commercial lighting building a full product system from R&D to production. With good quality, JK Future gained a firm place in the LED industry and stuck to its core mission: "technology serves life".
Meanwhile, market demands grew more diverse. The team noticed a trend: people wanted "health through wearing". So " TaiMei Future Co., Ltd." was set up as an extension of JK Future. Using the parent company’s supply chain strengths, TaiMei launched the " Health therapy magnetic jewelry" — with rare earth magnets inside copper, titanium,stainless steel,leather,silicone,tungsten. It looked fashionable and relieved wrist tiredness via magnetic force. In six months, over 50,000 were sold in online platforms. This took the "JK Series" beyond Shenzhen, breaking new ground in both region and product type.
In 2020, the COVID pandemic hit, putting pressure on two core businesses: JK Future’s LED commercial lighting orders dropped 40%, and TaiMei’s magnetic jewelry sales fell 35%.
But the team saw a new chance: people stayed home more and needed "easy beauty tools" — like devices to "do beauty at home". So "Shenzhen JK Beauty Technology Co., Ltd." was quickly founded. Its first key product, the "Zhimei Rejuvenating Home Beauty Device", used JK Future’s electronic circuit tech. It had two modes (red light for skin and constant temperature for essence absorption) to reduce fine lines and boost skincare use. Affordable for most people, it sold 8,000 units in its first month, opening the home beauty market fast.
After the pandemic, global health awareness rose. The JK Series’ products worked well together: TaiMei upgraded to "magnetic therapy jewellery" (with better magnet placement for office workers’ neck pain), and JK Beauty released a "body shaping device" (for gentle fat loss with special gel). These two products complemented each other: office workers wore the necklace to ease neck pressure during the day and used the shaping device on their waist/abdomen at night. This "health + beauty" combo won praise from consumers, with a 50% repurchase rate.
To stay ahead, the company increased R&D investment.From LED to magnetic jewelry and smart beauty devices, the three companies always follow "market demands". The JK Series’ growth is more than just business expansion—it’s a real example of its corporate culture: "dare to try, adapt to change". In the future, with more products that mix tech and healthy beauty, the JK Series will keep creating "all-round beautiful and healthy lives" for consumers and lead in niche markets.


